Facebook will penalize your unfriendly mobile website
Facebook just got serious about mobile websites. Did you know they will no longer take your ugly mobile experience? It seems that the more we advance forward, the more important user experience is with mobile and tablet websites.
Why Facebook cares
Just like Google, Facebook is really taking into consideration their users. They care about you and me and what we have to say. One thing that has been reported to Facebook over and over again by its users is that they hate “clicking on links within the news feed that lead to very slow mobile websites”. So isn’t that speed then? Yes! Speed, believe it or not, is considered part of a users experience when they visit your website. If it’s slow, i will have a “poor user experience” on your website. Make sense?
What does this all mean?
If your website has a poor experience within mobile or tablet devices Facebook will take this into account for its news feed section. They are going to work hard on only providing the best sources for their users. So if you are not on track and taking this seriously you will fall behind as a business or organization IF you are heavily using Facebook for your promotional / online marketing efforts.
What we can expect now
Over the next several months (as reported by facebook) you can expect Facebook to slowly implement this idea /algorithm. Websites that are “too slow” and have a “poor user experience” will slowly start to lose traffic over time and might not even appear within in any users news feed.
How do i start working on my user experience?
We advice you to start working on your user experience immediately if you are using Facebook on a daily basis for your business or organization.
Here are a few of our recommendations to start today:
- Test your website speed to begin – Make sure to test your website speed with Page Speed Insights at Google.
- Head over to your web hosting company – Are you on shared hosting or VPS? Switch over to VPS servers to get your website faster. Sharing a server slows down your website.
- Optimize your mobile website – Go back and start optimizing and making changes to your mobile website that might help with not only speed but other user experiences. Facebook recommends 10 ways on how to improve your mobile website that here. What better place to learn?
Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer
She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.