How to keep your WordPress Website running without Security Issues

How to keep your WordPress Website running without Security Issues

Today we are going to share with you an awesome WordPress secret security plug-in that is 100% free. Watch our video to learn more about how to protect your WordPress Website TODAY from hackers and other security issues. You will also hear my own personal hacking horror story from a few years ago and what i did to protect myself FOR FREE.

 

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

7 Things you might be doing wrong with Social Media

7 Things you might be doing wrong with Social Media

Social media is great for any startup or organization. It allows you to connect with your people and for your people to connect with you. But even with all the social media marketing lessons going around we have seen some “no-no’s” so here are 7 things you might be doing wrong with social media.

 

#1 Acting like a greedy robot and not being interesting

Getting a little personal could, in turn, create a sense of trust and could create some interest. Show your people what you are up to and show them you are a real human being. Show them that you aren’t just trying to sell them something like everyone else online, it will make them happy! Just don’t overdo it either! Create a balance between professionalism and your personal stuff and make sure anything personal is about your brand or business. People are always looking for something interesting or a solution. Remember that.

#2 Not answering negative reviews

We have seen it time and time again: Really bad reviews that have no answers.  Answer negative reviews that you can with kindness and understanding. Ask yourself, how can I improve whatever they are negatively reviewing? Or what can I do better? Do not respond with a negative attitude. In reality, you are trying to find a solution for that person or to apologize entirely. Sometimes you will get negative reviews from people who genuinely want to cause trouble, reply kindly and see what they say. If they respond with no change in their attitude then mark it off as it’s not worth pursuing and move on. When others come around to read your reviews at least they see that you tried and that’s what really matters here. The perception of the negative review will clear up and be better to others if you respond in a timely and kind matter.

#3 Creating an Instagram, Facebook, Twitter, Tumblr, WordPress, Pinterest, Youtube, and the list goes on FOR YOUR STARTUP.

Okay so here’s the deal with this subject. You really don’t need to have every single social media outlet available. First off, running that many social media profiles will sink you, it truly is very time-consuming and tiring to manage them all. Second, your market won’t be on all of them. Focus on targeting your people through the right mediums instead. Third, having so many profiles and not having any activity will turn people off. It’s like you are dead online.

#4 Thinking Social Media is super easy

Let me start off by saying social media IS NOT as easy as it looks. Most of the successful brands, startups and local businesses have worked really hard to get where they are. They have learned from mistakes, have fallen on their ass and got back up. It’s really like everything else in life. Success does not happen overnight BUT the great news is that if you start today or have already started you are on your way to get more shares, likes and so on. We all want interactivity with our posts! What you can start to do is try out different posts, see what works and what doesn’t. Which posts get the most attention? Then post more of that until you find something even better. Also, start a social media campaign and stay consistent. Plan it out, research and analyze it.

#5 I know everything there is about Social Media

The truth is that no one really knows all there is about whatever subject and with social media it really is constantly changing. Nothing stays the same; everything is always upgrading or just disappearing (for example LIKE myspace).  Instead of having a know it all mentally, keep an open brain and keep learning. There are so many resources you can check out online to keep up to date with everything that is going on with Social Media and honestly if you are reading this right now you obviously already know this.

#6 Posting every so often

I get it you don’t want to post so often because you don’t want to drive your people away BUT you also don’t want to lose them. Posting every so often could eventually put you at the bottom of the list.  You need to find a perfect balance of posting each day and week. Again a perfect solution for this is starting an awesome social media campaign that will allow you to keep in touch with your audience. Here is a great article by our friends over at buffer on how often you should post.

#7 Hashtags

We are going to confess something right now, we want to marry hashtags. Seriously, hashtags rock and we love using it for our headquarters but here is our advice. The first thing is you don’t want to use the popular ones, you won’t get noticed by it because of the million same tags going around, you’ll end up at the bottom view real quick. The second thing, please don’t use unrelated tags, people truly don’t appreciate it and they might end up haunting you in your sleep. Third, don’t overdo the darn hashtags, like everything else have a balance. It’s unprofessional, immature, and unappealing. Lastly, #dontfreakingcreatereallyunberablelonghashtagslikethis. Do you see what we mean? Instead use 1-3 keywords. Those are the best.

As always we really hope you enjoyed this article and we will continue to bring out more thoughtful ones as time goes on. What are some social media NO NOS that you have come across? Leave a comment below.

 

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

SEO: Why you should care about Sitemaps

SEO: Why you should care about Sitemaps

The types of sitemaps

I am going to keep the nerdy talk to a minimum and make all of this easy to understand for you. There are two sitemap types: HTML and XML. The HTML version is great for your visitors and the XML version is specifically for website crawlers like Googlebot. Can you guess which is better?  BOTH. Now let’s read on why I recommend you have both on your website.

XML Sitemaps

An XML sitemap is XML-encoded and this language is super delicious for web crawlers. If Googlebot visits your website and you happen to have an XML sitemap it looks at is as a lovely open feed invitation to index your website.

XML Sitemap CONS

Now like everything else I never said it was perfect! XML sitemaps do have cons like:

  • They only suggest links to search engines for indexing and there are no guarantees as you can read here on this google article because of their complex algorithms.  BUT if it’s not indexed it will most likely be considered and noted for another time. This is still a great improvement for SEO than to just rely on regular old links so don’t think it’s a waste of time!
  • The links within an XML sitemap do not pass link authority like an HTML link could.

 

Sitemaps-LocalSEO-YumaAZ

 

HTML Sitemaps

Like I said HTML sitemaps are still highly recommended. They are made specifically for your visitors to navigate and find what they need on your website NOT for search engine crawlers BUT they are still great to have for SEO. Think of them like a second structural menu of your website.

 

Tiny reasons why I still recommend HTML sitemaps:

  • They are a great helper if your website has UX problems or in non-nerdy terms, accessibility problems. This allows users to have another place to search your website.
  • If you see high traffic on this sitemap then it could be an indication of UX problems.
  • It makes your website links more reachable to your visitors (something google loves).
  • If you get lucky, a backlink to your HTML sitemap page can get google to crawl all your website links in one shot.
  • Lastly, a site with more indexed content will do much better overall.

 

HTML sitemap CONS

  • It’s not the most valuable of sitemaps for the crawlers. The rank factor is low BUT at the same time, they can still be indexed.
  • HTML sitemaps don’t speak to search engine crawlers like XML sitemaps do.

Overall, I see a lot of use for both sitemap types and recommend you use both for better SEO and even better UX.  They both offer search engine crawlers your content and each provides something different. I do see a lot of talk about HTML sitemaps not being very important but I do see some potential for both depending on the scenario. I hope this was helpful and I will leave you with links to websites that can help you with your sitemaps below.

 

Some great links to check out:

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

4 tools for ultimate productivity & organization

4 tools for ultimate productivity & organization

Let me tell you, I am a sucker for trying apps on the cloud and I have done my share of testing and reviewing many tools to make my personal productivity sky rocket. I also always went looking for apps that could organize everything that I do and as a designer, I wanted interfaces that were beautiful and easy to use. So here are a few that I can say I am totally in love with and I hope you’ll use one or all four and find it sky rocketing your productivity too! By the way, these apps can be used in any office for free and it really doesn’t matter if you’re a creative agency, a real estate agency or some other type of business. They will work wonders for you!

 

1) Evernote

You are probably thinking “oh another note app” but let me tell you, you’re wrong. Evernote is not just another note app on your cell phone or desktop. This app is jam-packed with all sorts of useful features within the free plan and it’s a great tool to have in the office, period.

Notes can be created in 5 different ways. You can create a “new note” and within it you can add reminders, attachments and audio! You can create an “ink note” for those that like to write notes via stylus. You can create a more focused “audio note” or even a “webcam note” and finally you can create a “screen shot note” with the ability to add annotations.

But I think the greatest features of all is that Evernote lets you share notes with your colleagues, has in-built “work chat” to make communication easier, and it lets you sync your notes across all devices. You’ll never have to leave your workspace again.

If you are not convinced, I think you should just experience it yourself because I am proud to be an Evernote user and I can’t get tired of recommending it.

VISIT EVERNOTE

 

3) Toggl

I discovered this tool years ago when I was browsing the web trying to look for something that can track my design time, and let me tell you it’s a great app for that but it does so much more! This app’s real power is for billing. So if you’ve been looking for an app that can track working hours and bill clients for that time, this is it. Don’t go looking for anything else!

VISIT TOGGL

 

2) Asana

Like Evernote, Asana is an all-round perfect app and they just got a makeover, so you’ll be using an even sleeker interface than I was using last year. Lucky you!

One of the coolest features on Asana is the description area for tasks. I mean obviously you want to add as many details as possible for any task and attach important files for your team. You can add due dates and even subtasks. The even cooler thing is the comment section right at the bottom of the description area that allows you to chit chat back and forth with your team about the project that needs to get done.

Asana is truly indispensable, and it’s free!

VISIT ASANA

 

4) Spideroak

Spideroak is the perfect alternative to google drive, dropbox and one drive. Now I am not saying that any of the other cloud storage providers are bad but I am saying that Spideroak is superior when it comes to your privacy and security. I am a big security nerd and I think any business should be too if they are handling sensitive files. The price is perfect, running at $12 per month for 1TB of storage and they have enterprise solutions. This is the real deal on private storage and it’s an amazing way to organize and share your files safely online.

VISIT SPIDEROAK

 

I hope you enjoyed this article and that your business becomes super successful! Do what you do and try these apps for free, it won’t kill you. Seriously, you’ll only be more productive and organized. What tools do you use?

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.