SEO: Why you should care about Sitemaps

SEO: Why you should care about Sitemaps

The types of sitemaps

I am going to keep the nerdy talk to a minimum and make all of this easy to understand for you. There are two sitemap types: HTML and XML. The HTML version is great for your visitors and the XML version is specifically for website crawlers like Googlebot. Can you guess which is better?  BOTH. Now let’s read on why I recommend you have both on your website.

XML Sitemaps

An XML sitemap is XML-encoded and this language is super delicious for web crawlers. If Googlebot visits your website and you happen to have an XML sitemap it looks at is as a lovely open feed invitation to index your website.

XML Sitemap CONS

Now like everything else I never said it was perfect! XML sitemaps do have cons like:

  • They only suggest links to search engines for indexing and there are no guarantees as you can read here on this google article because of their complex algorithms.  BUT if it’s not indexed it will most likely be considered and noted for another time. This is still a great improvement for SEO than to just rely on regular old links so don’t think it’s a waste of time!
  • The links within an XML sitemap do not pass link authority like an HTML link could.




HTML Sitemaps

Like I said HTML sitemaps are still highly recommended. They are made specifically for your visitors to navigate and find what they need on your website NOT for search engine crawlers BUT they are still great to have for SEO. Think of them like a second structural menu of your website.


Tiny reasons why I still recommend HTML sitemaps:

  • They are a great helper if your website has UX problems or in non-nerdy terms, accessibility problems. This allows users to have another place to search your website.
  • If you see high traffic on this sitemap then it could be an indication of UX problems.
  • It makes your website links more reachable to your visitors (something google loves).
  • If you get lucky, a backlink to your HTML sitemap page can get google to crawl all your website links in one shot.
  • Lastly, a site with more indexed content will do much better overall.


HTML sitemap CONS

  • It’s not the most valuable of sitemaps for the crawlers. The rank factor is low BUT at the same time, they can still be indexed.
  • HTML sitemaps don’t speak to search engine crawlers like XML sitemaps do.

Overall, I see a lot of use for both sitemap types and recommend you use both for better SEO and even better UX.  They both offer search engine crawlers your content and each provides something different. I do see a lot of talk about HTML sitemaps not being very important but I do see some potential for both depending on the scenario. I hope this was helpful and I will leave you with links to websites that can help you with your sitemaps below.


Some great links to check out:

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

4 tools for ultimate productivity & organization

4 tools for ultimate productivity & organization

Let me tell you, I am a sucker for trying apps on the cloud and I have done my share of testing and reviewing many tools to make my personal productivity sky rocket. I also always went looking for apps that could organize everything that I do and as a designer, I wanted interfaces that were beautiful and easy to use. So here are a few that I can say I am totally in love with and I hope you’ll use one or all four and find it sky rocketing your productivity too! By the way, these apps can be used in any office for free and it really doesn’t matter if you’re a creative agency, a real estate agency or some other type of business. They will work wonders for you!


1) Evernote

You are probably thinking “oh another note app” but let me tell you, you’re wrong. Evernote is not just another note app on your cell phone or desktop. This app is jam-packed with all sorts of useful features within the free plan and it’s a great tool to have in the office, period.

Notes can be created in 5 different ways. You can create a “new note” and within it you can add reminders, attachments and audio! You can create an “ink note” for those that like to write notes via stylus. You can create a more focused “audio note” or even a “webcam note” and finally you can create a “screen shot note” with the ability to add annotations.

But I think the greatest features of all is that Evernote lets you share notes with your colleagues, has in-built “work chat” to make communication easier, and it lets you sync your notes across all devices. You’ll never have to leave your workspace again.

If you are not convinced, I think you should just experience it yourself because I am proud to be an Evernote user and I can’t get tired of recommending it.



3) Toggl

I discovered this tool years ago when I was browsing the web trying to look for something that can track my design time, and let me tell you it’s a great app for that but it does so much more! This app’s real power is for billing. So if you’ve been looking for an app that can track working hours and bill clients for that time, this is it. Don’t go looking for anything else!



2) Asana

Like Evernote, Asana is an all-round perfect app and they just got a makeover, so you’ll be using an even sleeker interface than I was using last year. Lucky you!

One of the coolest features on Asana is the description area for tasks. I mean obviously you want to add as many details as possible for any task and attach important files for your team. You can add due dates and even subtasks. The even cooler thing is the comment section right at the bottom of the description area that allows you to chit chat back and forth with your team about the project that needs to get done.

Asana is truly indispensable, and it’s free!



4) Spideroak

Spideroak is the perfect alternative to google drive, dropbox and one drive. Now I am not saying that any of the other cloud storage providers are bad but I am saying that Spideroak is superior when it comes to your privacy and security. I am a big security nerd and I think any business should be too if they are handling sensitive files. The price is perfect, running at $12 per month for 1TB of storage and they have enterprise solutions. This is the real deal on private storage and it’s an amazing way to organize and share your files safely online.



I hope you enjoyed this article and that your business becomes super successful! Do what you do and try these apps for free, it won’t kill you. Seriously, you’ll only be more productive and organized. What tools do you use?

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.