Facebook will penalize your unfriendly mobile website

Facebook will penalize your unfriendly mobile website

Facebook just got serious about mobile websites. Did you know they will no longer take your ugly mobile experience? It seems that the more we advance forward, the more important user experience is with mobile and tablet websites. 

 

Why Facebook cares

Just like Google, Facebook is really taking into consideration their users. They care about you and me and what we have to say. One thing that has been reported to Facebook over and over again by its users is that they hate “clicking on links within the news feed that lead to very slow mobile websites”. So isn’t that speed then? Yes! Speed, believe it or not, is considered part of a users experience when they visit your website. If it’s slow, i will have a “poor user experience” on your website. Make sense?

 

What does this all mean?

If your website has a poor experience within mobile or tablet devices Facebook will take this into account for its news feed section. They are going to work hard on only providing the best sources for their users. So if you are not on track and taking this seriously you will fall behind as a business or organization IF you are heavily using Facebook for your promotional / online marketing efforts.

 

What we can expect now

Over the next several months (as reported by facebook) you can expect Facebook to slowly implement this idea /algorithm. Websites that are “too slow” and have a “poor user experience” will slowly start to lose traffic over time and might not even appear within in any users news feed.

 

How do i start working on my user experience?

We advice you to start working on your user experience immediately if you are using Facebook on a daily basis for your business or organization.

Here are a few of our recommendations to start today:

 

 

  • Head over to your web hosting company – Are you on shared hosting or VPS? Switch over to VPS servers to get your website faster. Sharing a server slows down your website.

 

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

Why your non-profit brand identity is important

Why your non-profit brand identity is important

VIEW GOOGLE SLIDES

As a non-profit brand identity can get a bit confusing but today we are going to help you understand what brand identity is, why your non-profit brand identity is important and finally go over what makes a good logo. To keep this blog short and less complicated we will be going over one part of your identity, which is your logo. We will also go over three non-profit logo examples that we love and talk about what makes them good.

What is brand identity?

Simply stated a brand identity is “anything that visually represents your non-profit”. For example, your logo, your marketing collateral, the colors you use on the wall when I walk into your non-profit’s headquarters, it can even be your website. In our opinion, a website is one of the best forms of identity in the digital world as of now. A great tool and hub for your entire brand. But again, today we will be focusing on the logo within your brand identity and nothing else.

So why is brand identity important?

Here is a list, in no specific order, on why brand identity is important:

1.) It defines who you are and what you stand for.

2.) It will target the right donors and get them supporting you.

3.) It has a strong psychological effect and creates an overall experience.

4.) It’s the overall perception of your non-profit.

What makes a really good logo?

1.) It will work when big or small.

2.) It must work in black and white.

3.) It must be able to work across different mediums.

4.) It must be timeless.

5.) It must tell your story and have a meaning.

Three strong examples of non-profits logos

(Note that these are our own comments and opinions about the logos, we may be right, we may be wrong.)

1.) Invisible Children Logo

The invisible children logo is in classic black and white, has a very bold font/typography that fits with the type of difficult tasks the organization tackles every day. It also has a distressed look that adds a great element to the logo and may even represent the distressed environment that the children in Africa live in on a daily basis.

And finally one of the biggest points to this logo is that it’s strictly using lettering, there is no icon in this logo because the NAME itself is very strong, powerful and empowering. It would have been easy to just put a child’s silhouette or something of the sort but they didn’t go with the cliche or the first thought and went with something more unique. Props on that!

The name itself makes you think, Why are these children invisible? How can something like this be silent? The children and family stories in Africa weren’t being told in America’s mass media. Invisible Children made that happen with their great non-profit campaigns, marketing, and branding efforts. So does the logo speak the story? Yes!

2.) To Write Love on Her Arms Logo

To Write Love on Her Arms is in black and white but what makes this logo unique is that actually directly communicates to younger teenagers and young adults struggling with suicide. How? It’s directly linked to a great story and music!

But what really makes this logo great is that the name was originally a very real and emotional story that converted into a great non-profit, name, logo and overall brand. Even the tiny star that you see on the logo has an interesting touch and we think it’s related to the original story and here is a snippet to finalize this logo: “Tell them to look up. Tell them to remember the stars.” Does this give you hope if you are having troubles with suicide and does this speak its story? Absolutely.

3.) WWF (World Wildlife Fund) Logo

World Wildlife Fund is a long name so what did they do? They shortened the name by just using the initials- WWF. This logo teaches us that it is important to think about where you are using your logo if you have a long name. Thinking about it can save you the trouble of trying to squeeze it into different mediums where it possibly won’t work.

Another great aspect of the WWF logo is that it utilizes great negative space which in turn keeps the logo simple and timeless. You do not need to keep all the details and overcomplicate it.

We also found a great web page by WWF that goes over more information on the logo. Here is a great snippet from the website that we thought we would share:

“We wanted an animal that is beautiful, is endangered, and one loved by many people in the world for its appealing qualities. We also wanted an animal that had an impact in black and white to save money on printing costs.” -Sir Peter Scott

We hope you found this article and our accompanying video useful and that you implement some of the things we went over. If you need help with your logo do not hesitate to contact us for more information! More coming soon.

Reference:
http://invisiblechildren.com/our-story/
https://twloha.com/learn/
http://wwf.panda.org/who_we_are/history/

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

4 Tools for Non-Profits that will improve your online fundraising goals

4 Tools for Non-Profits that will improve your online fundraising goals

Let’s just say we understand your struggles with fundraising and today we are going to show you 4 of the best fundraising tools you can implement online. Let’s make online fundraising easier for you. Read on!

DonorBox

When we build websites at Creative Two we are always searching for the best online donation and fundraising tools available for our non-profit clients. DonorBox is just that! What makes it great? It directly embeds onto your website or as a pop up widget, it accepts reoccurring payments and accepts a wide variety of payment types. Plus the forms are beautiful which in return makes it a great experience for your donors. And do you know what makes it even better? That it is completely free to use if you make less than 1K in donation per month (except paypal or stripe fees of course).  Over 4000 organizations are already using it and that includes everything from churches to all sorts of charities.

Learn more about DonorBox here: https://donorbox.org/

JustGiving

So we haven’t used this one personally but from what we have heard and see it’s a great tool for fundraising as well. This one is a great one if you don’t have a website or want to create quick landing pages for your fundraising online. They help you reach more people and raise more money online. They have much more features than Donorbox such as fundraising pages, campaign pages plus donate buttons and widgets available. The great thing is that they do not have monthly fees although they do charge 5% on top of paypal or stripe fees. Way worth it though!

Learn more about JustGiving here: https://www.justgiving.com/

GoodWorld

Moving away from just website or fundraising pages, have you thought about how you can reach donors through facebook or twitter? Well that is where GoodWorld comes in. With just two taps and a hashtag you can start receiving donations via facebook and twitter! How awesome is that? Payments are secure and the fee is only 4.8%. You can think of it as a social fundraising platform.

Learn more about GoodWorld here: https://goodworld.me/for-nonprofits

 

 Classy

Classy is yet another great all-in-one fundraising platform.  It’s been used by over 3000 organizations and it’s priced at scale. They do not provide pricing on the website but instead ask you to contact them directly because of their scale pricing model. The thing that makes classy different is that it allows you to get donors to register to your events and even sell tickets online. They are also mobile friendly which is very important nowadays.

Learn more about Classy here: https://www.classy.org/

We hope your non-profit found this article useful and that you try out one of these lovely tools online today! If you need any help don’t hesitate to contact our team at Creative Two and as always we will continue to provide more great articles in the upcoming weeks.

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

How to turn your facebook personal page into a business page

How to turn your facebook personal page into a business page

Did you know that according to facebook terms you can get your personal facebook page deleted if you are using it for business? Why even go through that when you can just convert or migrate your personal page into a business page? I will show you how to do that through this video.

Here are the links i mention in the video:

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

Using Paid Advertising within your Inbound Marketing Strategy

Using Paid Advertising within your Inbound Marketing Strategy

Can online advertising be considered Inbound? Yes! Online advertising can fit right in with your Inbound Marketing Strategy but you must be careful to use it wisely in order for it to be “inbound” and not “outbound”.

 

Outbound VS. Inbound

 

A great way to know whether your online internet advertisement is “inbound” or “outbound” is written below:

Outbound uses outdated tactics to acquire leads through online advertisement such as generic keywords, high impressions, high click through rates and high costs. This in turn will give you low conversions and you will end up spending more over time because the leads are not targeted enough returning less of your initial investment.

The inbound approach on the other hand uses targeted keywords, low impressions, high click through rates and low costs. With this approach, yes you would be getting less people BUT you would be getting better targeted and qualified leads with the most ROI. And if you know how to work your advertisement well, your ads can cost you less over time as you grow the data you acquire from online ads, ppc.

Now let us move on!

 

So in what ways can online advertising (PPC) help your inbound marketing?

 

Online advertising can initially lead people to your landing page where you are a/b testing. Once you retrieve your data you can disable those ads and have an awesome landing page that converts thanks to the data from your start off ad.

There are buyers out there looking for you but they run off with competitors because you aren’t running ads like your competitors. BUT what if you did place an ad in front of them at the right buying time and you did it the inbound marketing way? Chances are, you might end up being their pick.

There you have it! See, online advertisement isn’t bad or evil. You can use it to your advantage the inbound way and acquire qualified leads that turn into profit.I will be posting more on this topic soon because i know i only touched on this subject very lightly. Make sure to sign up for our newsletter to get the next article right into your inbox!

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

7 Things you might be doing wrong with Social Media

7 Things you might be doing wrong with Social Media

Social media is great for any startup or organization. It allows you to connect with your people and for your people to connect with you. But even with all the social media marketing lessons going around we have seen some “no-no’s” so here are 7 things you might be doing wrong with social media.

 

#1 Acting like a greedy robot and not being interesting

Getting a little personal could, in turn, create a sense of trust and could create some interest. Show your people what you are up to and show them you are a real human being. Show them that you aren’t just trying to sell them something like everyone else online, it will make them happy! Just don’t overdo it either! Create a balance between professionalism and your personal stuff and make sure anything personal is about your brand or business. People are always looking for something interesting or a solution. Remember that.

#2 Not answering negative reviews

We have seen it time and time again: Really bad reviews that have no answers.  Answer negative reviews that you can with kindness and understanding. Ask yourself, how can I improve whatever they are negatively reviewing? Or what can I do better? Do not respond with a negative attitude. In reality, you are trying to find a solution for that person or to apologize entirely. Sometimes you will get negative reviews from people who genuinely want to cause trouble, reply kindly and see what they say. If they respond with no change in their attitude then mark it off as it’s not worth pursuing and move on. When others come around to read your reviews at least they see that you tried and that’s what really matters here. The perception of the negative review will clear up and be better to others if you respond in a timely and kind matter.

#3 Creating an Instagram, Facebook, Twitter, Tumblr, WordPress, Pinterest, Youtube, and the list goes on FOR YOUR STARTUP.

Okay so here’s the deal with this subject. You really don’t need to have every single social media outlet available. First off, running that many social media profiles will sink you, it truly is very time-consuming and tiring to manage them all. Second, your market won’t be on all of them. Focus on targeting your people through the right mediums instead. Third, having so many profiles and not having any activity will turn people off. It’s like you are dead online.

#4 Thinking Social Media is super easy

Let me start off by saying social media IS NOT as easy as it looks. Most of the successful brands, startups and local businesses have worked really hard to get where they are. They have learned from mistakes, have fallen on their ass and got back up. It’s really like everything else in life. Success does not happen overnight BUT the great news is that if you start today or have already started you are on your way to get more shares, likes and so on. We all want interactivity with our posts! What you can start to do is try out different posts, see what works and what doesn’t. Which posts get the most attention? Then post more of that until you find something even better. Also, start a social media campaign and stay consistent. Plan it out, research and analyze it.

#5 I know everything there is about Social Media

The truth is that no one really knows all there is about whatever subject and with social media it really is constantly changing. Nothing stays the same; everything is always upgrading or just disappearing (for example LIKE myspace).  Instead of having a know it all mentally, keep an open brain and keep learning. There are so many resources you can check out online to keep up to date with everything that is going on with Social Media and honestly if you are reading this right now you obviously already know this.

#6 Posting every so often

I get it you don’t want to post so often because you don’t want to drive your people away BUT you also don’t want to lose them. Posting every so often could eventually put you at the bottom of the list.  You need to find a perfect balance of posting each day and week. Again a perfect solution for this is starting an awesome social media campaign that will allow you to keep in touch with your audience. Here is a great article by our friends over at buffer on how often you should post.

#7 Hashtags

We are going to confess something right now, we want to marry hashtags. Seriously, hashtags rock and we love using it for our headquarters but here is our advice. The first thing is you don’t want to use the popular ones, you won’t get noticed by it because of the million same tags going around, you’ll end up at the bottom view real quick. The second thing, please don’t use unrelated tags, people truly don’t appreciate it and they might end up haunting you in your sleep. Third, don’t overdo the darn hashtags, like everything else have a balance. It’s unprofessional, immature, and unappealing. Lastly, #dontfreakingcreatereallyunberablelonghashtagslikethis. Do you see what we mean? Instead use 1-3 keywords. Those are the best.

As always we really hope you enjoyed this article and we will continue to bring out more thoughtful ones as time goes on. What are some social media NO NOS that you have come across? Leave a comment below.

 

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.