How to turn your facebook personal page into a business page

How to turn your facebook personal page into a business page

Did you know that according to facebook terms you can get your personal facebook page deleted if you are using it for business? Why even go through that when you can just convert or migrate your personal page into a business page? I will show you how to do that through this video.

Here are the links i mention in the video:

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

Using Paid Advertising within your Inbound Marketing Strategy

Using Paid Advertising within your Inbound Marketing Strategy

Can online advertising be considered Inbound? Yes! Online advertising can fit right in with your Inbound Marketing Strategy but you must be careful to use it wisely in order for it to be “inbound” and not “outbound”.

 

Outbound VS. Inbound

 

A great way to know whether your online internet advertisement is “inbound” or “outbound” is written below:

Outbound uses outdated tactics to acquire leads through online advertisement such as generic keywords, high impressions, high click through rates and high costs. This in turn will give you low conversions and you will end up spending more over time because the leads are not targeted enough returning less of your initial investment.

The inbound approach on the other hand uses targeted keywords, low impressions, high click through rates and low costs. With this approach, yes you would be getting less people BUT you would be getting better targeted and qualified leads with the most ROI. And if you know how to work your advertisement well, your ads can cost you less over time as you grow the data you acquire from online ads, ppc.

Now let us move on!

 

So in what ways can online advertising (PPC) help your inbound marketing?

 

Online advertising can initially lead people to your landing page where you are a/b testing. Once you retrieve your data you can disable those ads and have an awesome landing page that converts thanks to the data from your start off ad.

There are buyers out there looking for you but they run off with competitors because you aren’t running ads like your competitors. BUT what if you did place an ad in front of them at the right buying time and you did it the inbound marketing way? Chances are, you might end up being their pick.

There you have it! See, online advertisement isn’t bad or evil. You can use it to your advantage the inbound way and acquire qualified leads that turn into profit.I will be posting more on this topic soon because i know i only touched on this subject very lightly. Make sure to sign up for our newsletter to get the next article right into your inbox!

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

Local SEO: Searcher Proximity and how it affects your local business

Local SEO: Searcher Proximity and how it affects your local business

 

We’re keeping it fresh at Creative Two to keep you updated with all sorts of awesome SEO topics and today I have a really interesting one for you. Have you noticed that when you search on google for a local service it seems to be showing businesses that have no website, no reviews nor a google+ page? No ranking whatsoever! Well that’s what we’re all calling Google’s proximity implementation that has been going on for several months in the past.

So what the heck is going on?

Google is getting more serious about providing the best results to it’s visitors when they are on their mobile devices searching for a local business. With the recent google search engine update back in September 2016 named “possum”  it seemed to have really sky rocket this proximity factor. What does this mean exactly? When you search on your mobile device google picks up your exact location and shows results based on proximity (what is near to you). This is why all these other businesses with no ranking are popping up within the local pack. Darin Shaw at Moz is saying that “For most local searches these days, proximity appears to be weighted more than links, website content, citations, and reviews in the local pack rankings.”

To be honest this is a good thing for people searching and even for local businesses but that doesn’t mean you shouldn’t have a website, reviews and a google+ page. Why? Well because human beings still want to see your website, reviews and google+ page to make their final decision. If the other 2-3 competitors have ranking factors and you don’t, guess what? Yes, you lost a potential customer/client to your competitor. It’s just getting more competitive when it comes to Local SEO. Remember, all these things work together to create more traffic and conversions for your business.

Bet you are wondering if this might work on desktops and the answer to that is, yes! But it’s not as exact as your mobile device. Google makes “proximate guesses”. Moz wrote an awesome article and tested this all out and we suggest you go over and read that for yourself. They even set up a great slideshare with their research.

By the way do not get angry if you have an SEO service going on and you see your business not appearing in the local packs because imma say it, “Google did it!” When google implemented this local pack update it literally bumped you off to some extent because now you might not show up if the person searching is not located within your radius. Now what? Work harder at your local organic optimization, look beyond the local pack unless you want to pay google lots of money for advertisement within the “more places” local pack page. Yes, Google is selling ads in this section now….makes you wonder hu?

Have you noticed this update at all? What do you think about this update that has slowly been happening over the last months? Leave your comments below, we would love to hear from you.

 

 

Sources:

Moz | Proximity to searcher is new top local search ranking factor – http://bit.ly/2q4ezUz

Search Engine Land | Everything you need to know about googles possum algorithm update – http://selnd.com/2pa9EED

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.

SEO Penalty: Mobile Pop-Ups Suck and Google is doing something about it for 2017

SEO Penalty: Mobile Pop-Ups Suck and Google is doing something about it for 2017

Google has a new penalty in the block. You ready for SEO in 2017? Well if your pop-ups are intrusive to visitors when they visit your mobile website, prepare to get penalized baby. This was discussed last year in 2016 but became active on January 10, 2017 and it’s something to really take seriously if you have a mobile website. Remember that Google cares a lot about how you treat there google search engine visitors so don’t f*ck that up!

Bet you are wondering how you can avoid such a penalty so here we go….

Here is the breakdown:

Mobile pop-ups can’t cover the content or the entire mobile screen of visitors. They also cannot be intrusive to the point where they have to dismiss the mobile pop-up in order to get to the main content they were seeking.

See it absolutely makes sense to implement such a penalty because no one likes pop-ups blocking the content they are looking for right? The screen is so darn small and ruins the mobile experience. Pop-ups just suck and no one likes them on mobile okay? Did you know that 50% to 60% of your visitors are coming from a mobile phone? Yuppers, this is why it’s important so just make your content “easily accessible”.

What does google mean by a penalty? Well, your simply gonna rank lower within Google’s search engine or not be considered “mobile friendly” if you test your website for it. It is a negative impact towards your websites overall search engine visibility when an update as this one appears.

Are there any pop ups that are not affected by this update? Yes! Desktop pop-ups are still cool with google, any legal pop-ups are still considered okay like age confirmation, cookie notifications and smaller pop-ups that do not take so much space on mobile screens.

Anyways we hope you found this article useful and easy to understand.  I know that there are other articles out there on this exact subject but we wanted to provide one in plain English for you. Remember, just treat your visitors with charm and get rid of those pop-ups on your mobile site whether it’s an advertisement pop-up, discount pop-up or newsletter sign up pop-up. Doesn’t matter what you got going. If you need any help with removing your pop-ups or finding a Google Friendly alternative you can always hire our team to do that for you if you take you SEO ranking seriously. We will be writing about mobile pop-ups alternatives in our next article! Look out for it.

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.