The Good and Bad of Building Your Own Website

The Good and Bad of Building Your Own Website

The Good and Bad of Building Your Own Website

1/14/2018 | By Victoria Islas @ Creative Two

The common website story of the new business in town

 

You just started your dream business and you feel super pumped. You’re getting your business plan together and marketing plan too. And as your building your marketing plan you come across the idea of starting your website. The problem is you aren’t a pro but you still think you can handle building your own website. So what do you do? You turn to Google of course! Then you search for “website design builder” because at this point you don’t have the budget to pay a freelance website designer/ developer by the hour and you definitely don’t have the budget for an agency. The first website builders that pop up are Squarespace, WIX and even GoDaddy. Decisions, decisions.

 

The good of building your own website

 

I hope you could relate to the story. I definitely don’t like making assumptions so I used the many stories of our own clients and what they went through. But if you are on the same page keep reading, If you didn’t relate keep reading because, in the end, you are here because you are debating whether or not you should build your own website and that still relates to you.

 

So why should you build your own website? Well, there are many awesome reasons to take this route.

  • It helps keep cost down when you first starting your business. Who wouldn’t want to save a few extra dollars?
  • Most of the website builders are easy-to-use, have tons of templates to get you started and have great customer service (but beware, not all are equal).
  • It helps you get an inside look at how websites are built and its requirements to go live. Is it a win-win right? You are learning as you build.
  • You get educated on website terminology that can come in handy later (when you’re ready to upgrade your website and hire a professional). Learning how to speak geek is always good!
  • You learn about graphic and website design as you go as well. No matter what, you’re going to have to take graphics and manipulate them to fit your website template.
  • You’ll also learn about website copy writing and how important it is (hopefully).
  • You have 100% control of your own website and you can build it exactly how you imagined in your head.
  • You can get your website done on your own time schedule.

 

The Good – In Summary

In summary, building your own website is cost-effective for startup businesses, it’s easy and you’ll have tons of website template options to choose from, the experience will be very educational overall and you’ll have total control in several aspects of the website project.

 

The Bad of Building Your Own Website

 

Unless you’re a renaissance man (or woman) sometimes we need to sacrifice some of our control to let someone help us. This isn’t a bad thing at all! Tim Ferris, the author of the 4-Hour Week, is a great example of this lifestyle – outsourcing, or getting others to do what you just don’t have the time to do or isn’t really your forte can be a really great thing for your business, especially at the beginning stages. Getting into this mindset can actually help grow your business. Trust me on this one too, releasing a little of the stress will also help you on a personal level.

 

So why should you allow a website designer or website agency to build your website? And what is the bad part of trying to build your own website? Well let’s get to that now:

  • You most likely will lack meeting your website vision and goals. Getting a website done by a professional might not be cost-effective at first but if you team up with the right person or team it will be the best investment you will make in the long run. Saving a few extra dollars to invest can actually bring ROI after your professional website launches because a professional will know what strategies to use, what copy writing will sell and which design will work to meet your business vision and goals. Your vision might be great but a professional can make it even better!
  • Building your own website can take hours and hours because you are going to have to learn about website strategy, website design, website development (in some cases), graphic design website copy writing and so much more. It will leave you launching your website late, or even worse, never.
  • Website control is a thing of the past. Website designers and agencies can now give you the same control over your website as a website builder with CMS systems (Content Management Systems).
  • Remember how I said you’d spend hours having to learn about website design and all that other stuff? Well, you’d also have to spend time updating your website every month and upgrading your website every year to keep up with the internet and trends. Websites need to be updated and upgraded constantly so this too, will take a lot of your time. An agency can take care of this for you and reduce the amount of time you would have spent with a website builder. Ask them about their maintenance plans; they most likely will have one included with the service.
  • Not enough Features! Last but not least, depending on what company you use, drag and drop website builders might sound great at first but when you call in to ask about a feature you might find out that they don’t have it or they charge extra fees for the feature you are looking for. And that’s not it! Sometimes you might even find yourself having to implement it yourself and well if you don’t know how you might even end up spending money hiring a professional to do it anyways. Why not start your website with the features, to begin with?
  • You’ll end up looking like everyone else if you don’t customize the website template you choose within the website builder. Part of building a business includes spending the time to brand yourself and if you end up using the same template as everyone else, you won’t be unique and you won’t stand out from your competitors. It’s like going to a business party and you and your competitor are using the same exact t-shirt or tie. Yikes.

 

The Bad – In Summary

In summary, building your own website will take a lot of the time you should be spending to run your business, building your own website might not be the wisest choice if you are looking for ROI, you’re going to have to update your website on a monthly basis on your own and even upgrading it every year to keep up with the internet changes and trends, the drag and drop website builders that are easy to use won’t have all the features you are envisioning for your website which will leave you feeling off and finally using website templates won’t allow you to completely brand your business if you don’t customize them and you’re going to end up looking the same.

 

Do you want to add to our good and bad list? Comment below! We would love to hear from you.

The 7 Logo Types – Which one should your business use?

The 7 Logo Types – Which one should your business use?

We know you want a new logo for your business but did you know there are 7 types of logos? We bet you have heard of a few types but maybe, just maybe, you didn’t know about all of them. So let’s go through them and see which one is best for your business.

The 7 Types

  1. Lettermark
  2. Wordmark
  3. Pictorial Mark
  4. Abstract Mark
  5. Combination Mark
  6. Mascot
  7. Emblem

Lettermark

Lettermark logos are really just monograms which means it’s a logo made out of initials and that is it! This is perfect for businesses with really long names that want to keep it short and memorable instead. It’s a great hack and it’s proven to work. This type of logo is all about simplicity. A great example of this logo type is IBM and ASU.

 

Wordmark

The wordmark is font-based and keeps the focus on your business name. This is a great choice for new businesses that have a 1-2 worded name and want to get their name out to the community.   A great example of this type of logo is Google or Coca-Cola.

 

Pictorial Mark

Pictorial is really just a symbol or icon logo and it’s entirely graphical. Think of companies such as Twitter or Target for this one. This one is tricky for a new business or for those that have no brand recognition so we suggest to stir away from this one BUT if you absolutely are sure about choosing this type of logo make sure that you choose a symbol/image that completely represents your business or organization because this type of logo is going to be with you for as long as your business is alive.

 

Abstract Mark

An abstract mark is literally made out of geometrical shapes. This type of logo allows you to create something pretty unique for your business or organization. Think of the Nike or Sprint logo for this one. You’d be surprised how much emotion and meaning this kind of logo can bring.

 

Mascot

Mascot logos are very illustrative, fun and is usually a character that represents your business. Think of KFC or the Kool-Aid man. This one is great if you want to appeal to families, children or sports. Something to note is that this type of logo can’t be used successfully across all your marketing material. So if you want something that can translate over you might want to consider a combination mark mentioned below.

 

Combination Mark

I  bet you already know where we are going with the combination mark. Yes, this is when we can bring together several of the type of logo types mentioned above but we bring them together so nicely that it makes sense and we can also take it apart to adapt in many marketing environments. A good example of a combination mark is Taco Bell and Puma.

 

Emblem 

The emblem logo is one of the most traditional and is really just wording inside of a symbol or icon. It looks like a badge, seal or is surrounded by crests. These are often used by government, schools or organizations and a lot of them have been updated to fit the 21st century as well. A good example of this is Starbucks and Harley Davidson. And i bet your local police station is also a great example. Keep in mind that this is one of the worst types of logos is you plan to print on small collateral such as business cards and if you want to embroider it you want to keep it as simple as possible so that it looks good.

We hope you found this article of value and we hope you left more knowledgeable about logos in general. We will continue to post on this topic over the next few weeks.

Article Author

Victoria Islas – Founder of Creative Two / Omni Online Marketer & Designer

She is inbound marketing certified, loves creating amazing projects for her clients and enjoys reading a great book on marketing or music. On other days, she is spending time with her kettlebells and playing guitar.